FURminator

FURminator In Australia – Deshedding Tools For Dogs And Cats

FURminator is one of the best known deshedding brands worldwide, and it has a strong following in Australia among owners who are tired of pet hair on clothes, furniture and floors. The signature FURminator Undercoat deShedding Tools use a stainless steel edge, curved Skin Guard and the FURejector button to remove loose undercoat hair effectively while keeping the topcoat intact when used as directed.

On an Australian site like Mindiampets, FURminator sits at the premium end of grooming, offering tools that can reduce loose hair from shedding by up to 90 percent with regular use, plus brushes, rakes, dematting tools, shampoos and hair collection products that support a complete grooming routine.

The FURminator Brand Story

FURminator started with a groomer and a simple problem: standard brushes and combs were not removing enough loose undercoat hair, especially from heavy shedders. The original deshedding tool was designed to reach deep into the undercoat without cutting the topcoat, and the concept quickly spread from grooming salons to pet retail and online stores around the world.

Today, the brand sits under the Spectrum Brands pet portfolio and is represented in Australia by distributors such as Central Pet. The product line covers undercoat deshedding tools sized by pet and coat length, grooming brushes, rakes, dematting tools, shampoos, conditioners and hair collection devices for furniture and clothing.

Specialist focus on undercoat deshedding rather than basic brushing
Tools designed separately for dogs and cats, and for short or long hair
Stainless steel edges, Skin Guard and curved profiles for safe, comfortable use
FURejector button to release collected hair quickly between strokes
Ergonomic handles to support longer grooming sessions at home

Key FURminator Deshedding Features

While models differ by size and coat type, the core design language is consistent across FURminator Undercoat deShedding Tools.

Stainless steel deShedding edge – reaches through the topcoat to remove loose undercoat hair without cutting the skin when used as directed.
Skin Guard and curved edge – glides over the skin, helps prevent digging in at the edges and follows the natural body shape for comfort.
FURejector button – ejects collected hair from the teeth with a press so you can keep going without manually pulling hair from the tool.
Edge Guard – protects the stainless steel teeth when the tool is stored, improving durability.
Ergonomic handle – gives the user a secure, comfortable grip to reduce hand fatigue, especially on large dogs.

When used weekly on dry, knot free coats, these tools remove significantly more loose hair than a basic brush or comb and help reduce the amount of hair that ends up on furniture and in the house.

FURminator Range For Australian Dogs And Cats

On your Australian store, you can present the FURminator range in clear categories so owners can quickly pick a tool that suits their pet, coat and lifestyle.

Undercoat deShedding Tools – Dogs

The dog range is split by size and coat length:

Small, medium, large and giant sizes to match body size
Short hair tools for coats under around 5 cm in length
Long hair tools for coats over around 5 cm in length
Each size includes a stainless steel edge, Skin Guard, curved profile and FURejector button

These tools are designed for dogs that shed and have an undercoat. They are not recommended for non-shedding breeds or dogs with particularly delicate skin.

Undercoat deShedding Tools – Cats

For cats, FURminator offers:

Small cat and medium/large cat tools
Short hair and long hair variants to match coat texture
The same FURejector button, Skin Guard and curved edge design
Deshedding action that can help reduce hairballs by removing loose undercoat hair

Brushes, Rakes And Dematting Tools

Because deshedding is not the same as brushing, FURminator also produces:

Dual grooming brushes with pin and bristle sides
Grooming rakes for thick, dense or double coats
Adjustable dematting tools for safe removal of small mats and tangles

These tools prepare the coat for deshedding by removing tangles and surface debris and can be used between deshedding sessions.

Shampoos, Conditioners And Hair Solutions

The FURminator brand also includes:

DeShedding shampoos and conditioners to support coat health and reduce shedding when used with tools
Waterless sprays for between baths
Hair collection tools for furniture, car seats and clothing

On your site, you can position these as part of an “Ultimate Hair Reduction System” alongside regular brushing and deshedding.

Why FURminator Suits Australian Households

Australia has some of the highest pet ownership rates in the world. Many families live with medium and large dogs, working breeds, double coated companions, indoor cats and multi-pet homes. Shedding is part of life – especially during seasonal coat changes – but it can be managed.

Undercoat deshedding tools help remove loose hair before it hits floors, clothes and furniture
Regular grooming is especially useful in apartments and townhouses with limited outdoor space
Owners in sandy, coastal or dusty environments can combine brushing and bathing with deshedding to manage debris and hair
FURminator tools are readily available through Australian pet stores and online retailers, making replacement and upsizing simple
Used correctly, deshedding tools reduce clean-up time and make it easier to live with heavy shedders

FURminator Across Australian States And Cities

New South Wales And ACT

In Sydney, Newcastle, Wollongong and Canberra, many dogs live in smaller backyards or apartments but still shed heavily. FURminator dog and cat tools help keep hair off couches and rugs in high density housing, especially for families with kids and indoor cats.

Victoria And Tasmania

Melbourne, Geelong, Ballarat and Hobart see cool winters and real “coat blow” seasons for double coated breeds. Regular deshedding sessions during autumn and spring can dramatically cut the amount of loose undercoat circulating in homes and cars.

Queensland And Northern Territory

In Brisbane, Gold Coast, Cairns, Townsville and Darwin, warm temperatures and humidity can intensify odours and hair build up indoors. FURminator tools and shampoos support owners who need to groom more frequently while still protecting the coat.

Western Australia And South Australia

Perth, Adelaide and regional centres have a mix of suburban and lifestyle properties. Working dogs, Kelpies, Shepherds, Retrievers and crossbreeds benefit from regular deshedding, especially when they travel in utes, 4x4s and live partly outdoors.

Expert Insight On Deshedding And Coat Health

“For many Australian dogs and cats, shedding is normal and healthy – the challenge is managing the hair. A quality undercoat deshedding tool, used gently on a clean, knot free coat, can pull out a surprising amount of loose hair without damaging the topcoat. That makes it easier to keep homes clean and pets comfortable.”
Dr Jay Rollings (BSc DVM)

How To Use A FURminator Deshedding Tool Safely

A simple, careful approach helps owners get good results from FURminator tools without irritating the skin.

Confirm your pet is suitable – FURminator Undercoat deShedding Tools are designed for dogs and cats that shed and have an undercoat. They are not recommended for non-shedding breeds or pets with very delicate or damaged skin.
Start with a clean, dry coat – bathe and dry your pet fully, or at least ensure the coat is completely dry. Use a brush or rake first to remove tangles and surface debris.
Choose the right size and coat length – pick a dog or cat tool labelled for your pet’s size and select short hair or long hair versions based on coat length.
Use gentle, long strokes – angle the stainless steel edge towards the coat and pull in the direction of hair growth, starting at the neck and working towards the tail. Use light pressure and avoid going over the same area repeatedly.
Take care on sensitive areas – be especially gentle around the belly, legs, tail, genitals and anus. Do not use the tool on open wounds, hot spots, sores or irritated skin.
Empty hair with the FURejector button – as the edge fills with loose hair, press the FURejector button to release it into a bin or onto a towel.
Limit session length and frequency – many pets do well with 10 to 20 minute sessions once or twice a week, with more frequent use during peak shedding seasons. Stop if you see redness or signs of irritation and allow the skin to rest.

FURminator Brand FAQs

What is FURminator used for?

FURminator tools are designed to remove loose undercoat hair from shedding dogs and cats. They are used to reduce the amount of hair that ends up on floors, furniture and clothing, and to support coat health when used alongside regular brushing and bathing.

Can FURminator be used on all dog breeds?

FURminator Undercoat deShedding Tools are suitable for most dogs that shed and have an undercoat, including many popular Australian breeds and crossbreeds. They are not recommended for dogs that do not shed, for some single coated breeds or for dogs with compromised skin. When in doubt, check with your vet or groomer.

Does FURminator cut the coat?

When used as directed on a knot free coat, the stainless steel edge is designed to remove loose, dead undercoat hair without cutting the topcoat. Excessive pressure, use on mats or incorrect technique can irritate the skin, so gentle use is essential.

How often should I use a FURminator on my pet?

Many owners use FURminator tools once or twice a week for 10 to 20 minutes, and more often during seasonal coat changes. The right frequency depends on breed, coat type, climate and how much shedding you can tolerate at home.

Do I still need to brush and bathe if I use FURminator?

Yes. Deshedding does not replace basic grooming. You should still brush or rake the coat regularly, bathe when needed and keep nails, ears and skin healthy. FURminator tools work best as part of a complete grooming routine.

Keyword Groups By Search Intent – FURminator Australia

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Transactional Intent Keywords

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Informational Intent Keywords

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Research Driven Outline For This FURminator Brand Page

This brand landing page is structured to:

Introduce FURminator as a deshedding first grooming brand for dogs and cats
Explain the design features: stainless steel edge, Skin Guard, curved profile, FURejector button and ergonomic handle
Break down the range by species, size and coat length, and highlight supporting brushes, rakes, dematting tools and shampoos
Connect deshedding benefits to Australian pet ownership patterns, climates and housing styles
Provide a safe, step by step method for using FURminator tools at home
Answer common questions about suitability, coat safety and grooming frequency
Group target keywords into commercial, transactional and informational sets to support NLP, semantic relevance and AI search visibility