Prime100

Prime100

Prime100: Premium Australian-Made Pet Nutrition for Dogs

At Prime100, we believe that every dog deserves food that supports their health, vitality and happiness. We’re proud to design, manufacture and pack our innovative diets right here in Melbourne, Australia — and deliver them to pet owners from Sydney to Perth, Brisbane to Adelaide.

Why Prime100 Stands Out

Prime100 is 100% Australian-owned and 100% Australian made. We partner with veterinary specialists and dermatologists to develop functional, single-protein diets that help dogs with food sensitivities, allergies and digestive issues. This is not just premium marketing—it’s backed by science and Aussie manufacturing rigor.

What Makes Our Diets Functional & Nutritious

Single Protein Diets (SPD™) – Each recipe uses a single source of animal protein (e.g., kangaroo, lamb, turkey) to simplify digestion and reduce potential allergens.
Novel Protein Diets (NPD™) – For dogs with more complex sensitivities, we use novel proteins like crocodile and wild boar.
Functional Ingredients – We include fibre-rich vegetables, prebiotics, omega-3 oils and chelated minerals to support skin health, gut health and overall well-being.
Made in Australia – Our ingredients are sourced from human-consumption facilities, processed in Melbourne and Queensland manufacturing plants, ensuring premium quality and local support.

Tailored for Australian Pet Owners
Across Australia’s major cities — from Sydney CBD to Melbourne’s inner suburbs, from Brisbane to Perth — dog owners increasingly demand transparency, local production and functional nutrition. According to recent trends, premium, natural pet food sales are growing in urban centres.

How To Choose the Right Prime100 Diet
Choosing a diet that fits your dog’s health needs is easy when you focus on protein, sensitivity, and lifestyle:

If your dog has skin issues, ear infections or digestive sensitivity, consider a novel protein SPD™ diet (e.g., kangaroo, wild boar).
If your dog is a puppy, senior or large-breed, check our specific SPD™ ranges tailored for age or size.
If your dog is healthy but you want premium everyday nutrition, our Prime100 Heritage or Prime Pantry range offers Australian-made quality at accessible levels.

Expert Quote
Dr Emma Hughes, BVSc (Vet Nutrition Specialist): “A diet built around a single protein source reduces exposure to multiple allergens and gives dogs with sensitive digestion a real chance to thrive.”

Join the Prime100 Family
Choose Premium. Choose Australian. Choose Prime100. Explore our full range of fresh rolls, slow-cooked meals, air-dried formulae and treats — all made for your dog’s health and happiness. Visit our collection at Mindiam Pets: Prime100 dog food online Australia.