Description
Ivory Coat Adult Cat Raw Health – Health & Wellbeing is a premium nutrition formula designed to support overall vitality, healthy ageing and everyday wellbeing in adult cats. Crafted using Australian meat sourced from human grade processing facilities, this innovative recipe combines advanced nutrition science with natural ingredients your cat instinctively craves.
This formula features Ivory Coat’s unique Pro’Age™ antioxidant blend, combined with optimised protein and fat levels to help support healthy weight maintenance while delivering complete and balanced daily nutrition.
Pro’Age™ antioxidant support
The Pro’Age™ blend delivers a unique combination of natural antioxidants sourced from curcuma, cloves, rosemary and grapefruit extract. These antioxidants help limit the development of age-related disorders and support cellular health as cats mature.
Healthy weight maintenance
Optimised protein and fat levels are carefully balanced to help maintain a healthy body condition in adult cats, supporting lean muscle while avoiding unnecessary weight gain.
Nutrition delivered naturally
This recipe includes Australian grown carrot fibre (NinjinFibre®), a sustainably sourced prebiotic fibre that supports healthy gut microflora. By promoting a balanced intestinal environment, it helps support digestion, nutrient absorption and immune health. Naturally occurring flavonoids and polyphenols further contribute to digestive and immune support.
Complete vitamin and mineral support
A proprietary blend of 19 essential vitamins and minerals is included, alongside prebiotic fibre and carefully selected superfoods, to provide complete and balanced nutrition for everyday adult cat health.
Innovative meat injected kibble with freeze dried raw
Ivory Coat Raw Health features an innovative kibble design where raw Australian meat is cooked together with functional ingredients, then topped with 100% freeze dried raw lamb pieces. The freeze drying process locks in natural nutrition, enhancing digestibility, aroma and flavour that cats love.
Human grade quality meats
All meats are sourced from human grade processing facilities and delivered directly to Ivory Coat kitchens. This ensures consistent quality, safety and traceability, giving cat owners confidence in every bowl served.
Ideal for Australian cats
This formula is well suited to adult cats across Australia, including indoor and outdoor lifestyles in cities such as Sydney, Melbourne, Brisbane, Perth and Adelaide, where balanced nutrition and digestive support are essential for long-term wellbeing.
Feeding guidance
Serve as a complete and balanced daily diet for adult cats. Adjust feeding amounts based on age, activity level and body condition. Always provide access to fresh drinking water.
Expert insight
Dr Jay Rollings (BSc DVM) explains that diets combining antioxidants, prebiotic fibre and high-quality animal protein can play a key role in supporting healthy ageing and digestive balance in adult cats.
Helpful links
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Research-driven outline
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